About Us

Whats our Story?

More than 14 year cooking artfully.

"Mexican gastronomy is an art", it's the perfect combination of textures, rich flavors, colorfully ingredients and culinary methods. Vicente Del Rio, born and raised in Mexico city, has been working with passion for more than 14 years to transmit this message through his restaurants, adding to this traditional recipes the freshness of the CaliMex culture.

This is how FRIDA was born, with the influence of the authentic Mexican food to offer the best of this traditional cuisine with a modern, fresh and delicious touch! FRIDA is now considered an ambassador of the Mexican cuisine in southern California, earning every year countless recognitions based in its delicious food and its warm hospitality. FRIDA has three locations: its flagship Beverly Hills location, the Westwood location and its all new posh Del Amo location.

What they say about us…

"Higher-end" Mex dishes are served with "style" at this "gourmet" mini-chain with a "contemporary" touch
"One of the 10 best Mexican Restaurants in Los Angeles"

“Higher end Mexican with real taste”, "Nice, authentic, worth the visit", "Excellent Mole", "I'm sure if you like Mexican food, you will enjoy it"
“The tacos are to die for, I love the Rib Eye Tacos with the pickled onions on top!” , “Great flavors in the two salsa green and red, served with multi-color chips.”

Our Team

The Friendliest People


Executive Chef

Orlando has been working in FRIDA RESTAURANTS for more than 12 years, helping Vicente to create delicious dishes, bringing ideas and improving every part of the menu.


General Manager

Andres takes care of "Front of the House" making sure every single guest has an extraordinary experience at Frida Del Amo, has been working in FRIDA for more than 5 years.



Juan has been working with Vicente for 10 years and has an extensive experience in food quality, he supervises the everyday work at the kitchen making sure every has the best taste and quality possible.